Singles Day

Singles Day (China) History

Singles Day is a global event that celebrates the status of being single by embracing one's individuality, self-love, and independence. Originally a Chinese event, Singles Day has gained worldwide popularity recently, evolving into one of the most significant online shopping events. The day serves as an opportunity for single people to either come together through social events or treat themselves to special deals and discounts offered by various retailers, both online and in-store.

The origins of Singles Day can be traced back to China in the 1990s when a group of university students created it as an alternative Valentine's Day for those without a relationship. As it gained momentum, the observance caught the attention of international marketplaces, including South Africa. Consequently, the local retail landscape has embraced the phenomenon by offering attractive discounts and sales on this particular day, extending its consumer base and bolstering South African participation.

In South Africa, Singles Day is observed much like in other countries. Individuals capitalize on the heavily discounted items, the vast range of which caters to a diverse set of preferences, whether it be new gadgets or clothes. Apart from retail, social events and gatherings may also be organized to commemorate the day. Like the rest of the world, South Africans observe Singles Day on the 11th of November, otherwise denoted as "11.11," owing to the four single digits representing both the date and the freedom of singlehood.

Singles Day facts

• According to BusinessOfApps.com, in 2023, there over 366 million people worldwide using online dating services.
• 46% of Chinese people under the age of 35 are not married.
• Over the past few decades, the median age for first marriage has increased in South Africa for both men (from 29 to 34 years) and women (from 24 to 29 years).

In the News and Trending in South Africa for Singles Day

Top things to do in South Africa for Singles Day

• Celebrate Singles Day by purchasing a gift for yourself on ecommerce platform Alibaba, Amazon or on any site of your choosing. Keep an eye on the amazing sales and discounts that can be taken advantage of.
• Take advantage of the holiday to treat yourself with a spa day or a new hair do.
• South Africa has an abundance of outdoor activities ideal for singles, such as group hiking, wine tasting, biking, or kayaking. Joining a local outdoor activity group can lead to meeting other like-minded singles.
• South Africa's major cities offer vibrant nightlife with bars, clubs, and lounges for singles to explore and enjoy a night out with friends or make new connections.